The company's simple mobile platform, effortless user experience, and on-demand service has completely transformed the staid taxi industry and created a pro-consumer guest service that millions of people have enjoyed. With a wave of service-on-demand start-ups following it and with Uber's own ventures into UberEats and UberRush, this global start-up is showing a path to disruption in every consumer vertical.
Start-ups getting their feet wet in the hospitality, travel, delivery and other service industries can learn a lot about how to improve their operations and build a strong customer base from the early days of Uber.
Here are the key takeaways from the Uber business model that start-ups can learn from and implement into their own business.
1) Employ a referral program. Despite living in a world where we spend more time buried in our smartphones than face-to-face with each other, word-of-mouth marketing is still a very impactful way to reach potential customers.
In the advent of social media, where everyone wants to share what they're doing, with who, where and when, word-of-mouth goes beyond just our few friends, and to a bevy of Internet followers.