Athletic shoemaker Puma this weekend teamed up with one of England's top-flight soccer clubs, London-based Arsenal, to celebrate a sponsorship deal and promote the brand in the United States.
Puma's new mission statement for the 2014 fiscal year comprises two simple words: "Forever Faster." The company sponsored eight of the finalists in the 2014 World Cup in Brazil this summer.
Domestically, Puma posted a total of $159 million in revenue in North American markets in the first quarter, trailing far behind fellow German rival Adidas and U.S.-based Nike.
Gooners, as Arsenal supporters call themselves, packed the halls of New York's Grand Central Station to catch a glimpse of some of the team's star talent.
After an all-day youth soccer showcase of the area's local talent, three lucky players had the opportunity to team up with Santi Cazorla, Tomas Rosicky, Mikel Arteta and Aaron Ramsey for an indoor match.
—By CNBC's Mario Da Costa