New hope for the beer business?
According to recent survey by Consumer Edge Insight, 39 percent of alcohol-drinking consumers name beer as their favorite category.
Trailing beer was spirits at 31 percent and wine at 25 percent. Consumers named flavored malt beverages 4 percent of the time and alcoholic cider was last at 1 percent.
That's good news for the beer industry as the category has been beaten down in recent years. For the past three years, the category saw declines in volume, (which measures sales without regard to price or currency changes). However, some expect 2012 may be the year the trend is reversed.