For decades, the cable bundle has been the center of the media and television universe. Next year, the focus will fundamentally change -- perhaps for good. Apple, Disney, Comcast's NBCUniversal and AT&T's WarnerMedia will all launch streaming video services to compete with Netflix, Hulu and Amazon Prime Video.
The cable bundle's ever-rising cost and the rich valuation of Netflix have pushed the biggest companies in media to start focusing on a new direct-to-consumer distribution model. But there may not be enough money in consumers' pockets to make every new streaming service successful. Welcome to "the streaming wars": the latest battle for your entertainment dollar.
Watch the video to learn more.
Disclosure: Comcast owns NBCUniversal, the parent company of NBC and CNBC.