CNBC'S "HIGH RISK. HIGH REWARD: CANNABIS INC." WITH MELISSA LEE PREMIERES WEDNESDAY SEPTEMBER 4 AT 6PM ET
CNBC'S MELISSA LEE INVESTIGATES THE INTOXICATING PROMISE AND SHOCKING PERILS OF THE BOOMING CANNABIS INDUSTRY
ENGLEWOOD CLIFFS, N.J., August 28, 2019 – On Wednesday, September 4 at 6pm ET / 3pm PT, CNBC presents: "High Risk. High Reward: Cannabis Inc.," a deep dive inside the intoxicating promise and shocking perils of the booming cannabis industry, a market that is projected to hit $83 billion in the U.S. by the year 2025.
Reported by CNBC's Melissa Lee, this hour-long documentary offers unprecedented access to some of pot's biggest corporate players in her quest to answer the burning question: is cannabis the miracle drug so many investors and consumers are banking on or is it an industry bound to go up in smoke?
Lee looks at the cannabis companies finding overnight success and speaks with industry insiders, including the first pot stock analyst for a major investment firm, the CEO of one of the largest cannabis companies in the U.S., and a controversial marijuana mogul who went from pot poster child to outcast in the blink of an eye.
While some believe the multi-billion-dollar industry is poised for another round of explosive growth, others are sounding the alarm. Lee hears from medical professionals and researchers who find marijuana's new reputation as an all-natural cure for just about everything increasingly concerning and possibly the product of misleading marketing by the industry itself. Plus, stories of cannabis companies going sideways due to manipulated stock prices and misuse of investor funds and the thriving black market for cannabis make the industry feel particularly risky to those who are considering investing.
Lee aims to uncover the high risks and potentially high rewards of investing in an industry where so much isn't quite what it seems.
For additional information and to view early clips from the documentary, visit: https://www.cnbc.com/cannabisinc.
Scott Matthews is Vice President of Business News Specials. Melissa Lustrin is Executive Producer. Senior Producers are Jake Callahan and Scott Zamost. Louise Connelly is Producer. Dan Colarusso is Senior Vice President of CNBC Business News.
For more information contact:
Jennifer Dauble
CNBC
t: 201.735.4721
m: 201.615.2787
e: jennifer.dauble@nbcuni.com
Emma Martin
CNBC
t: 201.735.4713
m: 551.275.6221
e: emma.martin@nbcuni.com
About CNBC:
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.
CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.
Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. For more information about NBCUniversal, please visit http://www.NBCUniversal.com.