How Flamin' Hot Cheetos became America's favorite snack

Editor's Note: Richard Montañez's claim that he invented Flamin' Hot Cheetos was disputed in a 2021 report by the LA Times, in which Frito-Lay said, "We value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him." Montañez disputed those allegations and maintained his version of the story.